Personalisation
Create tailored ticket concepts for cases where the standard pricing structure does not achieve the desired effect. This is done through two main types: campaign codes that provide a direct discount at the point of purchase, and loyalty programs that reward travelers based on travel history.
The rewards given through the personalisation service are available through the offers API.
Personalisation programs can be split into two different categories:
- campaign code programs where rewards are given to anyone with the access to a campaign code
- loyalty programs, where rewards are given depending on the customer’s own travel pattern.
Campaign code programs
You can configure your own campaign code program using Entur Partner. If you do not have access, contact Entur support.
Loyalty programs
Loyalty programs can be configured to suit your organisation’s needs, here’s some examples of features:
- Automatic membership for a customer when purchasing relevant products or adding them manually when customer opts in.
- Use events generated on purchasing of products through Entur’s sales platform to e.g. give member points
- The possibility to connect events from your organisation’s system using HTTP-requests or Kafka
- Different rewards depending on amount of points the member has accumulated within a period. E.g. 5% discount on a ticket after 5 purchased tickets within a month.
- Capping towards a limit within a defined time period, e.g. the price of a monthly ticket within a month.
- Pausing accumulation of points or giving rewards for time periods to prevent “gaming”.
If you are unsure if this service will suit your organisation’s needs or you want to create a personalisation program, feel free to contact us at team.personalisering@entur.org