# Personalisation

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Create tailored ticket concepts for cases where the standard pricing structure does not achieve the desired effect.
This is done through two main types: campaign codes that provide a direct discount at the point of purchase, and loyalty programs that reward travelers based on travel history.
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The rewards given through the personalisation service are available through [the offers API](/docs/partner-services/sales-platform/offers).

Personalisation programs can be split into two different categories:
- campaign code programs where rewards are given to anyone with the access to a campaign code
- loyalty programs, where rewards are given depending on the customer’s own travel pattern.

### Campaign code programs
You can configure your own campaign code program using Entur Partner. If you do not have access, contact Entur support.

### Loyalty programs
Loyalty programs can be configured to suit your organisation’s needs, here’s some examples of features:
- Automatic membership for a customer when purchasing relevant products or adding them manually when customer opts in.
- Use events generated on purchasing of products through Entur’s sales platform to e.g. give member points
- The possibility to connect events from your organisation’s system using HTTP-requests or Kafka
- Different rewards depending on amount of points the member has accumulated within a period. E.g. 5% discount on a ticket after 5 purchased tickets within a month.
- Capping towards a limit within a defined time period, e.g. the price of a monthly ticket within a month.
- Pausing accumulation of points or giving rewards for time periods to prevent “gaming”.


If you are unsure if this service will suit your organisation’s needs or you want to create a personalisation program, feel free to contact us at team.personalisering@entur.org